Wikipedia has Gates net worth currently at about $53 billion, and for the sake of arguement lets add up the winnings of the crew pictured at the "Brad Company" blog today and double that amount rounding up a bit for a rough net worth of $18 million.

Thus the crew's net worth is about 0.34% of Gates. If Gates weighs 180lbs, then Jennings/Rutter/Olmstead/Christy weigh about 9.8 oz. So perhaps each of the group is the weight of one of the digits - maybe Brad gets the middle finger, Ken the index, Kevin the ring, and Nancy the pinkie. Or maybe some toes are also thrown in on the deal.

Of course, if Gates is evil incarnate, then his body density may be different from that of humans...